Privacy Notice

PERSONAL DATA

When you place an order through House of Tea in Sweden AB’s webshop www.houseoftea.se, you agree that we collect, store and process your information. If you have created an account, we may contact you by email if you have placed items in your cart but have not completed your order. We use the personal data from your account in order to fulfill our commitment to you, for example by delivering the goods you have ordered. Your name and address may be passed on to a shipping company in order to enable delivery.

Personal data that you enter in the webshop is used so that you can easily use your account functions with us and so that we can deliver your orders. If you purchase from us by invoice, we also collect your personal identity number in order to carry out a credit check.

You may choose to shop without an account, create an account, or delete your account yourself via your login.

PRIVACY PROTECTION

Your customer information, your email address and your address always remain with us. We do not sell or pass on your customer data to third parties for their own marketing purposes or other independent purposes. No card details are entered or stored on www.houseoftea.se.

Card details entered through the card payment solution are entered on the payment provider’s encrypted webpage and are handled by Worldline.

PRIVACY POLICY

Last updated: March 17, 2026

This Privacy Policy for House of Tea in Sweden AB ("we", "us", or "our") describes how and why we may collect, store, use, and share ("process") your information when you use our services ("Services"), for example when you:

- visit our website at https://www.houseoftea.se
- purchase from us
- contact us
- interact with us in other related ways, including sales, marketing, or events

By reading this Privacy Policy, you will receive information about your rights and choices regarding personal data. If you do not agree with our policies and practices, you should not use our Services. If you have any questions, you are welcome to contact us at kund@houseoftea.se.

SUMMARY OF KEY POINTS

Here we summarize the most important parts of our Privacy Policy. If you would like to read more about a specific topic, you can continue to the relevant section further down.

What personal data do we process?
When you visit our website, shop with us, or contact us, we may process personal data depending on how you use our services, the choices you make, and the products or features you use.

Do we process sensitive personal data?
As a general rule, we do not process sensitive personal data.

Do we process personal identity numbers?
When purchasing by invoice, we may need to process your personal identity number in order to verify your identity, carry out a credit check, and handle payment. Personal identity numbers are specially protected and are handled with care.

Do we collect information from third parties?
As a general rule, we do not collect personal data about you from third parties.

How do we use your data?
We use your personal data in order to manage orders, provide our services, communicate with you, improve our website, prevent fraud, and comply with legal requirements. In some cases, we may also process data based on your consent.

When do we share personal data with others?
We may share personal data with selected suppliers and partners when necessary to operate our business, for example for payments, deliveries, technical operations, or legal requirements.

How do we protect your data?
We use technical and organizational security measures to protect your personal data. However, no solution is completely protected against all risks, and therefore we cannot guarantee that information will never be exposed to unauthorized access.

What rights do you have?
You have rights under data protection legislation. This includes, among other things, the right to request information about which personal data we process about you, request correction, or in some cases request deletion of data. If you have an account with us, you can use the GDPR button to view which data is connected to your account.

How do you exercise your rights?
You can exercise your rights by contacting us. We handle your request in accordance with applicable data protection rules.

Want to know more?
Please read the full Privacy Policy for more information about how we process personal data.

TABLE OF CONTENTS

1. WHAT INFORMATION DO WE COLLECT?
2. HOW DO WE PROCESS YOUR PERSONAL DATA?
3. WHAT LEGAL BASES DO WE USE TO PROCESS YOUR PERSONAL DATA?
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL DATA?
5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
6. HOW LONG DO WE KEEP YOUR PERSONAL DATA?
7. HOW DO WE PROTECT YOUR PERSONAL DATA?
8. DO WE COLLECT PERSONAL DATA ABOUT MINORS?
9. WHAT ARE YOUR RIGHTS?
10. HANDLING OF BROWSER PRIVACY SIGNALS
11. DO WE UPDATE THIS PRIVACY POLICY?
12. HOW CAN YOU CONTACT US ABOUT THIS PRIVACY POLICY?
13. HOW CAN YOU REVIEW, UPDATE, OR DELETE YOUR DATA?

1. WHAT INFORMATION DO WE COLLECT?

Personal data you provide to us

In short: We collect personal data that you provide to us yourself.

We collect personal data that you voluntarily provide when you:

- create an account
- make a purchase
- contact us
- express interest in our products or services
- otherwise use our services

The data we collect depends on how you use the website and which features you choose to use.

The personal data we may collect includes, among other things:

- name
- telephone number
- email address
- username
- password in encrypted or otherwise protected form
- billing address
- delivery address
- contact details
- contact preferences

Personal identity numbers

When purchasing by invoice, we may also process personal identity numbers in order to verify identity, carry out a credit check, and handle payment. Personal identity numbers are not sensitive personal data under data protection law, but they are specially protected and handled with great care.

Payment data

If you make a purchase, payment data may be processed in connection with the payment. Which data is processed depends on the payment method you choose. Card details and other payment data are handled by our payment providers and not directly by us, to the extent this applies to the selected payment method. Information about how each payment provider processes personal data can be found in their own privacy policies.

All information you provide to us must be accurate and up to date. If your data changes, you are responsible for notifying us or updating it where possible.

Information collected automatically

In short: Certain information is collected automatically when you visit and use our website.

When you visit our website, we may automatically collect certain technical information. This information does not normally identify you directly by name or email address, but in some cases it may still constitute personal data.

The information we may collect automatically includes, among other things:

- IP address
- browser type
- device type
- operating system
- language settings
- referring webpage
- information about how the website is used
- date and time of visits
- technical information about errors, performance, and security

This information is used primarily to:

- make the website function properly
- protect the website against misuse and technical problems
- analyze usage and improve our services
- monitor performance and statistics

We also use cookies and similar technologies. More information about this can be found in our Cookie Policy.

Log and usage information

When you use the website, our systems may automatically record information in log files. This may include, for example, IP address, browser type, pages visited, timestamps, searches, clicks, and other usage-related information.

Device information

We may collect information about the device you use to visit the website, such as device type, operating system, browser, and technical settings.

Location information

In some cases, we may obtain an approximate geographic location based on your IP address, such as the country you are located in. We do not normally collect exact location data, such as GPS position, through our website.

2. HOW DO WE PROCESS YOUR PERSONAL DATA?

In short: We process your personal data in order to manage orders, provide our services, communicate with you, comply with legal requirements, improve the website, and prevent misuse. In some cases, we also process data for statistics, newsletters, and advertising.

We process personal data for different purposes depending on how you use our website and our services. This may include, among other things, the following:

To manage customer accounts

If you create an account with us, we process your data in order to manage the account and give you access to relevant features, such as login, order history, and account settings.

To manage purchases and deliveries

We process your data in order to manage orders, payments, deliveries, invoices, returns, complaints, and other matters related to your purchase.

To respond to inquiries and provide customer service

If you contact us, we process your data in order to assist you, answer questions, and handle matters relating to our products, services, or your order.

To comply with legal requirements

We process certain data in order to comply with applicable laws and legal obligations, such as accounting rules, consumer protection rules, and requirements relating to payments and credit checks.

For security and prevention of misuse

We may process data in order to prevent fraud, misuse, unauthorized use, and technical security problems.

For statistics and improvement of the website

We may analyze how the website is used in order to improve features, content, and user experience. This may, for example, include statistics about visits, usage, and technical performance.

For newsletters

If you have chosen to subscribe to our newsletter, we use your email address to send information about tea, news, and offers from us, usually around once a month. You can unsubscribe at any time via the link in the email or by contacting us.

For advertising via Google Ads

We use Google Ads to advertise our products and to measure the results of our advertising. If you have consented to cookies or similar technologies, information about visits and usage of the website may be used to follow up on our ads and understand how the website is used after ad clicks.

3. WHAT LEGAL BASES DO WE USE TO PROCESS YOUR PERSONAL DATA?

In short: We process your personal data only when we have a valid legal basis under data protection legislation. Which legal basis applies depends on why we process the data.

We primarily rely on the following legal bases:

Contract

We process personal data when it is necessary in order to enter into or perform a contract with you. This applies, for example, when we manage your customer account, receive and process your order, deliver goods, handle payment, or answer questions relating to your purchase.

Legal obligation

We process personal data when required in order to comply with obligations under law. This applies, for example, to accounting rules, consumer protection rules, invoice handling, credit checks, and other requirements arising from applicable legislation.

Consent

We process personal data on the basis of consent when required or appropriate, for example for certain cookies, certain analytics, advertising, or if you have chosen to subscribe to our newsletter. If the processing is based on your consent, you have the right to withdraw it at any time.

Legitimate interest

In some cases, we process personal data on the basis of a legitimate interest. This means that we process the data when we have a legitimate interest in doing so and when that interest does not outweigh your rights and freedoms. This may, for example, apply to customer service, security, prevention of misuse, technical operations, and certain follow-up and improvement of our services.

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL DATA?

In short: We share personal data with others only when necessary to operate our business, provide our services, manage payments and deliveries, comply with legal requirements, or when you have consented to it.

We may share personal data with external suppliers who help us operate the website and our business. These recipients may only process the data in accordance with our instructions and to the extent necessary to carry out their assignments for us.

This may, for example, include the following categories of recipients:

Payment providers

If you make a purchase, relevant personal data may be shared with our payment providers in order to handle payment, invoicing, credit checks, and other parts of the payment flow.

Delivery and logistics providers

In order to ship your order, we may share your name, address, contact details, and order information with shipping and logistics providers.

Technical providers

We may share personal data with providers who deliver technical operations, hosting, security, website functionality, and similar services.

Statistics and advertising services

If you have consented to this, data may be shared with services for statistics, analysis, and advertising, such as Google Analytics and Google Ads, in order to measure traffic, understand how the website is used, and follow up on our ads.

Authorities and other recipients under law

We may also disclose personal data if required by law, by an authority decision, or in order to assert or defend our rights.

We may also need to disclose personal data in connection with a business transfer, for example in the event of the sale of all or part of the business, restructuring, or a similar change.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In short: Yes, we use cookies and similar technologies in order for the website to function, for statistics, and to measure the results of our advertising.

We use cookies and similar technologies on our website for various purposes. Some cookies are necessary for the website to function properly, for example for security, session handling, language selection, and to save your settings.

If you consent to it, we also use cookies and similar technologies for statistics, analysis, and advertising. This helps us understand how the website is used, improve features and content, and follow up on the results of our advertising, for example via Google Analytics and Google Ads.

In some cases, third-party providers may use cookies or similar technologies on our website for statistics, analysis, or ad measurement. Such processing only takes place to the extent relevant to the services we use and, where required, after you have given your consent.

Google Analytics

We use Google Analytics to analyze how our website is used and to improve content, features, and user experience. Google Analytics may collect information such as visits, use of pages, technical information about browsers and devices, and approximate geographic information based on IP address.

If you have consented to cookies or similar technologies, Google Analytics may be used for statistics and analysis of how the website is used. If you would like to know more about how Google processes data, you can read more in Google’s Privacy Policy and information pages about Google Analytics.

6. HOW LONG DO WE KEEP YOUR PERSONAL DATA?

In short: We keep your personal data for as long as necessary for the purposes for which it was collected, or for as long as we are required to do so by law.

We keep personal data for as long as needed in order to provide our services, manage orders, provide customer service, fulfill our legal obligations, and safeguard our legitimate interests.

How long data is kept depends on the type of data involved and why we process it. Certain data may need to be kept for a longer period in order to comply with requirements under, for example, accounting legislation, consumer law rules, or to handle complaints and other legal claims.

If you have a customer account, we normally keep your account data for as long as the account is active. If the account is closed or no longer used, the data may be deleted, unless we need to keep it longer for other purposes, for example due to legal requirements or previous purchases.

When we no longer need the personal data for the purposes for which it was collected, we delete it or anonymize it. If this is not possible, for example because the data exists in backups, we restrict access to it and ensure that it is not used for other purposes until deletion can take place.

7. HOW DO WE PROTECT YOUR PERSONAL DATA?

In short: We use technical and organizational security measures to protect your personal data.

We take appropriate technical and organizational measures to protect the personal data we process. This may, for example, include measures to restrict access, protect systems, and reduce the risk of unauthorized access, loss, or misuse.

At the same time, no transfer of information via the internet and no method of electronic storage is completely secure. Therefore, we cannot guarantee absolute security, even though we do our best to protect your personal data.

If you have questions about how we work with security, you are welcome to contact us.

8. DO WE COLLECT PERSONAL DATA ABOUT MINORS?

In short: No, our services are not directed at persons under 18 years of age.

Our website and our services are not directed at persons under 18 years of age. In order to shop with us, you must be at least 18 years old.

We do not knowingly collect personal data from persons under 18 years of age. If we become aware that we have collected personal data from someone under 18, we will take reasonable steps to delete the data.

If you suspect that we have received personal data from a person under 18, you are welcome to contact us at kund@houseoftea.se.

9. WHAT ARE YOUR RIGHTS?

In short: You have rights under data protection legislation. This means, among other things, that you may request information about which personal data we process about you, request correction, and in some cases request deletion of data.

Depending on the circumstances, you may have the right to:

Receive information about which personal data we process

You have the right to know whether we process personal data about you and to receive information about how such data is processed.

Request access to your data

You may request a copy of the personal data we process about you.

Request correction

If any data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected.

Request deletion

In certain cases, you have the right to request that your personal data be deleted, for example if the data is no longer needed for the purposes for which it was collected or if the processing is based on consent that you withdraw.

Request restriction of processing

In certain cases, you may request that the processing of your personal data be restricted.

Object to certain processing

In certain cases, you may object to our processing of your personal data, especially when the processing is based on legitimate interest or is used for direct marketing.

Request data portability

If the processing is based on your consent or a contract with you, you may in certain cases have the right to receive the data you have provided in a structured format or to have it transferred to another party.

Withdraw consent

If we process your personal data on the basis of your consent, you have the right to withdraw that consent at any time. A withdrawal does not affect the lawfulness of the processing that took place before the consent was withdrawn.

Account and data with us

If you have an account with us, you can use the GDPR tab to view which data is connected to your account. You may also contact us if you wish to request access to, correction of, or deletion of data.

Cookies

You may change your cookie settings at any time via our Cookie Policy or through the cookie settings function on the website. You can also set your browser to block or delete cookies, but this may affect how the website works.

Complaints

If you believe that we process your personal data in violation of applicable rules, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY).

Contact

If you wish to exercise any of your rights or have questions about how we process your personal data, you are welcome to contact us at kund@houseoftea.se.

10. HANDLING OF BROWSER PRIVACY SIGNALS

In short: We use our own cookie settings to manage choices regarding cookies and similar technologies.

Some browsers offer privacy signals, such as Do Not Track (DNT) or other similar settings. Since such signals do not always follow a uniform standard, we primarily use our own cookie settings to manage choices regarding cookies and similar technologies on the website.

You may change your choices at any time via the link to cookie settings on the website.

11. DO WE UPDATE THIS PRIVACY POLICY?

In short: Yes, we may update this Privacy Policy when necessary, for example if legislation, our services, or the way we process personal data changes.

We may update this Privacy Policy from time to time. The latest version is always published on our website.

If we make major changes to how we process personal data, we will inform you in an appropriate way, for example by publishing information on the website.

We recommend that you review the Privacy Policy from time to time in order to stay informed about how we process personal data.

12. HOW CAN YOU CONTACT US ABOUT THIS PRIVACY POLICY?

If you have questions about this Privacy Policy, about how we process your personal data, or if you wish to exercise any of your rights, you are welcome to contact us, use the contact form, or write to:

House of Tea in Sweden AB
Åkerbyvägen 88, 4 tr
183 35 Täby
Sweden

13. HOW CAN YOU REVIEW, UPDATE, OR DELETE YOUR DATA?

Under applicable data protection legislation, you may have the right to request access to the personal data we process about you, request correction of inaccurate data, request deletion of data, and in some cases withdraw consent to processing.

If you have an account with us, you can use the GDPR tab to see which data is connected to your account.

If you wish to exercise any of these rights, you are welcome to contact us. We process each request in accordance with applicable data protection legislation.

ENCRYPTION

We use encryption to protect information transmitted through our website. This means that data transferred between you and our website is protected through a secure connection. You can verify this by checking that the website address begins with https://.

NEWSLETTER

If you choose to subscribe to our newsletter, we use your email address to send information, news, and offers about our assortment. These messages are sent only by House of Tea.

You can unsubscribe at any time via the link in the newsletter, through your account settings, or by contacting us. Once you unsubscribe, you will be removed from our email list.

We do not share your email address with third parties for their own marketing purposes.

CONTACT FORM AND EMAIL

If you contact us via the contact form or by email, we use your data in order to respond to your matter and provide you with service. The data is stored for as long as is relevant with regard to the nature of the matter and for as long as we need it to handle your inquiry or fulfill legal obligations.

REVIEWS

Reviews on our website may be submitted by customers who have purchased from us. Reviews are reviewed before publication. Only first names are shown publicly on the website. Full details are available only to us. Reviews are verified against purchases.

COOKIES

We use cookies and similar technologies on our website in order for it to function properly, to save your settings, for statistics, and to measure the results of our advertising.

Some cookies are necessary for the website to function. Others are used only if you have given your consent.

You can read more about which cookies we use and how you can change your settings in our Cookie Policy.

COOKIE POLICY

Last updated: 2026-03-17

This Cookie Policy explains how House of Tea in Sweden AB uses cookies and similar technologies on our website, why we use them, and what choices you have.

What are cookies?

Cookies are small text files stored in your browser or on your device when you visit a website. They are used, among other things, to make the website function, to save settings, for statistics, and to measure the results of advertising.

Why do we use cookies?

We use cookies and similar technologies for the following purposes:

Necessary cookies

These cookies are required for the website to function properly. They are used, for example, for security, session handling, language selection, and to save your cookie settings.

Statistics and analytics

If you consent to this, we use cookies to understand how the website is used, for example which pages are visited and how users move around the website. This helps us improve content, features, and user experience.

Advertising and ad measurement

If you consent to this, we use cookies and similar technologies to measure the results of our advertising, for example via Google Ads.

Which cookies do we use?

The cookies that are set may vary depending on the choices you make in our cookie settings and how you use the website.

Below we list the cookies used on the website together with their purpose, provider, and storage period.

How can you manage cookies?

You can choose which non-essential cookies you want to allow via our cookie settings. You can change or withdraw your consent at any time via the Cookie Settings link on the website.

You can also set your browser to block or delete cookies. If you block necessary cookies, parts of the website may stop functioning properly.

Third parties

If you consent to statistics or advertising, certain cookies may be set by third-party providers that help us with analytics and ad measurement, such as Google.

Changes to this Cookie Policy

We may update this Cookie Policy if necessary, for example if we change which cookies we use or if legislation changes. The latest version is always available on our website.

Contact

If you have any questions about our use of cookies, you are welcome to contact us:

House of Tea in Sweden AB
Åkerbyvägen 88, 4 tr
183 35 Täby
Sweden

Phone: +46 (0)730 400 792